Privacy Policy

Mark Littler Ltd. Privacy Policy

Mark Littler Ltd. are committed to looking after your personal data. We want you to understand how we are using your data, and the legal basis for its use.

Mark Littler Ltd. is the “data controller”, which means we determine the purposes for which, and the manner in which, your data is processed. The information in this policy is provided so that you can understand:

  1. The type of information we collect
  2. How that information will be used
  3. How that information is stored
  4. Who that information will be shared with
  5. How long we will keep your information for
  6. What are your rights regarding your data

The information we collect, why we collect it, & how it’s stored:

When you use our websites:

We use cookies to collect information relating to your interaction with our websites.

A cookie is a small file which asks permission to be stored on your device. Once you agree, a file is added to your browser and the cookie is used to analyse web traffic or store small amounts of information regarding how you use the site. Cookies allow website applications to provide a personalised experience online.

The data we collect is anonymous and is used for improving our website’s function, usability and relevance to users. Please see below for more information on our use of cookies.

When you make a valuation enquiry with us:

We collect your name, some contact details and the details regarding the item you wish to be valued, usually including a photograph. We collect this information so we can make an accurate valuation and contact you regarding this valuation and any offers we may collect for you.

This information is stored and processed on our secure, online servers and on our secure office computers.

When you decide to sell an item through our brokerage service via private sale or auction:

Once you have agreed a sale through us we collect some information in order to draw up a brokerage contract and issue the buyer with an invoice on your behalf.

Sensitive information provided as part of a sale are stored securely on our servers. A physical copy of your contract is stored in our secure office as per our contract terms.

When you decide to buy an item through us, such as a cask or dram:

When you have agreed to buy an item through us we collect some personal details in order to draw up a contract and forward you your ownership certificates, or the goods you have purchased. These details are kept as per our contract terms.

If you sign up to our newsletter, cask guide or other marketing:

When you sign up to receive our newsletter or cask guide we collect some information such as name and email address in order to provide you with our newsletter, guide and other information relevant to your enquiry. We do not and will not sell, rent or trade your personal information. Your data is stored on the server of our email provider in compliance with current EU laws.

We may also provide you with marketing based on legitimate interest where you have used our services in the past and we think other services provided by Mark Littler Ltd. may be of interest to you.

You have the right to opt-out of our direct marketing by using the unsubscribe link which is included in all our direct marketing emails. You can also contact us if you would like to update your marketing preferences or stop receiving marketing content from us by emailing

Please note that opting out of marketing emails will not affect any communication you receive from us regarding any of our brokerage or sale services.

Who we share your data with:

When you make an initial enquiry with Mark Littler Ltd we share the images you supply with our contacts in order to obtain accurate offers for your items. No personal information is shared outside of Mark Littler Ltd.

When you buy or sell something through Mark Littler Ltd. we share only the information necessary to complete that sale, as per your contract. Any data shared in order to complete the sale is done so only with parties who have agreed to handle your data as per European GDPR rules.

How long do we keep your data:

We retain your personal information as long as it is necessary for the uses set out in this privacy policy and/or your contract, and to meet legal and regulatory requirements covered in your contract.

If data is needed for analytical or other legitimate business purposes, such as tax, legal or regulatory purposes, we will take appropriate measures to anonymise this data.

The information collected for marketing purposes will be kept until you notify us that you no longer wish to receive our marketing material.

What are your rights regarding your data:

Please let us know if you think your information is incorrect or is now out of date. You can contact us to request to see your information and have it corrected or deleted, or if you wish to raise a complaint on how we have handled your personal data.

If you are still not satisfied you can complain to the Information Commissioner’s Office

For detailed information on how to protect your information please visit Get Safe Online is supported by HM Government and leading businesses and will show you how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems.

Links to other websites

This website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

Mark littler Ltd. may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Mark Littler Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

We may also disclose Data to a prospective purchaser of our business or any part of it.

In the above instances, we will take steps with the aim of ensuring your privacy is protected.


This Website may place and access certain Cookies on your computer. Mark Littler Ltd. uses Cookies to improve your experience of using the website. We have carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

All Cookies used by this website are used in accordance with current UK and EU Cookie Law.

Before the website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling us to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the website may not function fully or as intended.

This Website may place the following Cookies:

Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

You can find a list of Cookies that we use in the Cookies Schedule.

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

For more information generally on cookies, including how to disable them, please refer to You will also find details on how to delete cookies from your computer.


Users of our services warrant that they are a private individual and not a VAT registered business.

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

The Client warrants they are a private individual and not a VAT registered business.

Definitions and interpretation

In this privacy policy, the following definitions are used:

Data: collectively all information that you submit to us via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

Cookies: a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

Data Protection Laws: any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;

GDPR: the General Data Protection Regulation (EU) 2016/679;

Mark Littler Ltd., or us, or we: Mark Littler Limited of Hill Top Cottage, Slaughter Hill, Crewe Green CW1 5UP;

UK and EU Cookie Law: the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronxic Communications (EC Directive) (Amendment) Regulations 2011;

User or you: any third party that accesses the Website and is not either (i) employed by Mark Littler Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Mark Littler Limited and accessing the Website in connection with the provision of such services; and

Website: the website that you are currently using: and any sub-domains of this site unless expressly excluded by their own terms and conditions.

In this privacy policy, unless the context requires a different interpretation:

  • the singular includes the plural and vice versa;
  • references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
  • a reference to a person includes firms, companies, government entities, trusts and partnerships;
  • “including” is understood to mean “including without limitation”;
  • reference to any statutory provision includes any modification or amendment of it;
  • the headings and sub-headings do not form part of this privacy policy.

Changes to our Privacy Notice

We keep our Privacy Notice under periodic review and will place any updates on this page.

This policy was last updated on 29th September 2020.